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IPTC 2024 – ‘Inventing Solutions, Leading the Transition’

The Middle East’s flagship technical event, IPTC (the International Petroleum Technology Conference), returned to Saudi Arabia in February, with our MENA team attending to represent the Group and showcase our high-impact learning solutions.  

Region VP – MENA, Ian Hunt, and 3t Drilling Systems’ Business Development Manager – MENA, Andreas Smith, exhibited alongside Saudi Aramco and Nabors Industries joint venture, SANAD. 

As we strengthen our position within Saudi and the wider Middle East regions, leading events like IPTC provide the perfect backdrop for us to connect with local and international operators and their individual workforces. 

Taking the opportunity to meet with leaders from the local market, Ian and Andreas discussed our track record in providing transformational learning experiences and bespoke training programmes that have proven to facilitate growth and development in the region.  

With a diverse team based in the Middle East, we leverage our experience, insight, and understanding needed to support local workforce development on their terms.  

Ahead of last week’s event, Ian provided his thoughts on the importance of understanding cultural differences when creating bespoke training courses – read more here.











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